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PANINI FOOTBALL 78

 

INTRODUCTION

By the time the late 1960's arrived in the UK another new phenomenon had started to appear in the form of a "Football Sticker".

Panini had already been producing cards that could be stuck into albums and this natural progression to stickers was starting to evolve. These so called "stickers" originally appeared as only pieces of paper that needed some glue to attached them into their respective albums.

Over the next decade the competition between football cards and football stickers reached its peak, but it was the 1967-68 season that saw FKS break into this particular market with a colourful collection of stickers titled "The Wonderful World of Soccer Stars".

This collection however still had its drawbacks with the "stickers" having to be glued into the album pages which often turned into quiet a messy process, whilst both the album and stickers were often full of errors and omissions. Although the albums were published by FKS Publishers Ltd., 18 Soho Square, London, the stickers were actually printed in Bilbao, Spain, possibly as a cost saving exercise.

This first, and probably the rarest, set of 330 stickers consisted of 15 players from each of the 22 English First Division sides of the 1967-68 season.

FKS continued to produce nice simple sets of stickers right through the 1970s and into the early 1980s, but they will always be remembered as Panini's  poorer competitor.